Management Courage

Margaret Morford — America’s fastest-rising management strategist — has a no-nonsense message for managers everywhere: In today’s fiercely competitive marketplace, you simply cannot afford to be the wishy-washy, “play it safe” manager of yesteryear. Why not? Because managing like that will earn you two rewards: Your best employees hitting the Exit door doing 95 mph and your bottom-line sinking like a stone.

Dismissing today’s burned-out management theories, Margaret reveals the ultimate 6-step management makeover — Management Courage. In seven profoundly eye-opening chapters, Margaret shows why this unorthodox, revolutionary strategy must be embraced now by every manager and employer wishing to win the impassioned devotion of their employees.

“The solution to today’s demoralized, unmotivated workplace is a powerful shock therapy I call “Management Courage.”
—Margaret Morford

Today’s workplace is in serious crisis. Thanks to management strategies that dangerously lag behind the times, workplaces are demoralized, under-performing, and failing to attract and retain the outstanding employees necessary for success.

In seven eye-opening chapters that stand orthodox management on its head, Margaret reveals how to become the manager you’ve always dreamed of becoming, the kind organizations dream of hiring — and for whom employees dream of working. Brimming with colorful case studies, “Management Mantras,” and other how-to helpers, "Management Courage" also features thought-provoking “Unsettling Questions” to help you get the most from Margaret’s personal coaching.

Praise for Morford’s insight:

“She didn’t give us general ideas but rather, specific action items that you can immediately get started on. I left with an action plan, no a mission!”
—Elaine M. Reynolds, Manager, Wyeth Pharmaceuticals

“Her workshops are practical, organized, and full of real-life stories about her own experience.”
—Kathryn Edwards, Human Resources Director, Time Warner Cable

“Original, imaginative, and comprehensive...Margaret cuts to the chase…”
—Linda Varner, National Recruiting Manager, Randstad North America

“She empowers you not only to improve your management style and others around you, but to transform it into leadership.”
—Leslie Peck, Transportation Service, LLC